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Going to the Movies (Hollywood and the Social Experience of Cinema)

  • $59.95 GST included
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Title: Going to the Movies (Hollywood and the Social Experience of Cinema)
Author: Maltby, Richard
Price: $59.95

This book analyses the diverse historical and geographical circumstances in which audiences have viewed American cinema. It looks at cinema audiences ranging from Manhattan nickelodeons to the modern suburban megaplex, and from provincial, small-town or rural America to the shanty towns of South Africa."Going to the Movies" studies the social and cultural history of movie audiences. Ranging broadly across historical time and geographical place, it analyses the role of movie theatres in local communities, the links between film and other entertainment media, non-theatrical exhibition and trends arising from the globalisation of audiences. There is an emphasis on movie-going outside the American North-East, and several chapters analyse the complexities of race and race formation in relation to cinema attendance.The contributors are experts in the field, including many of the scholars who have pioneered the idea of audience research. It includes a vast amount of new research on the social experience of movie-going, and a particular feature is a full coverage of 'Other cinema': the non-theatrical exhibition of American films.


REVIEW
"The editors are to be congratulated on moving audience studies to a new level of ambition and breadth of coverage. This is likely to become a major authority and point of reference." - Ian Christie FBA, Professor of Film and Media History at Birkbeck College, University of London


CONTENTS
Introduction Richard Maltby and Melvyn Stokes;

Part 1: Studies of Local Cinema Exhibition;
1. Race, Religion, and Rusticity: Relocating U. S. Film History Robert C. Allen, Professor of American Studies, History and Communication Studies at the University of North Carolina at Chapel Hill;
2. Tri-racial Theaters in Robeson County, North Carolina (1896-1940) Christopher J. McKenna, currently researching issues of race and censorship in the history of movie-going in North Carolina at the University of North Carolina at Chapel Hill.
3. The White in the Race Movie Audience Jane Gaines, Professor of Literature and English at Duke University;
4. Sundays in Norfolk: Toward a Protestant Utopia Through Film Exhibition in Norfolk, Virginia, 1910-1920 Terry Lindvall, C. S. Lewis Professor of Communication and Christian Thought at Virginia Wesleyan College in Norfolk, Virginia;
5. Patchwork Maps of Movie-Going, 1911-1913 Richard Abel, Robert Altman Collegiate Professor of Film Studies at the University of Michigan;
6. Leshono habo' bimuving piktshurs (Next year at the Moving Pictures): Cinema and social change in the Jewish immigrant community Judith Thissen, Assistant Professor in Media History at Utrecht University, Netherlands;
7. 'Four Hours of Hootin' and Hollerin": Moviegoing and Everyday Life Outside the Movie Palace Jeffrey Klenotic, Associate Professor of Communication Arts at the University of New Hampshire-Manchester;
8. Cinema-going in the United States in the mid-1930s: A Study Based on the Variety Dataset Mark Glancy, Senior Lecturer in History at Queen Mary, University of London and John Sedgwick, Principal Lecturer in Economics at London Metropolitan University;
9. Race Houses, Jim Crow Roosts, and Lily White Palaces: desegregating the Motion Picture Theater Thomas Doherty, Professor of American Studies at Brandeis University;

Part II: Other Cinema: Alternatives to Theatrical Exhibition;
10. The Reel of the Month Club: 16mm Projectors, Home Theaters and Film Libraries in the 19320s Haidee Wasson, Assistant Professor of Cinema at Concordia University, Montreal;
11. Early Art Cinema in the U.S.: Symon Gould and the Little Cinema Movement of the 1920s Anne Morey, associate professor in English at Texas A&M University;
12. Free Talking Picture - Every Farmer is Welcome: Non-theatrical Film and Everyday Life in Rural America during the 1930s Gregory A. Waller, Professor and Chair of the Department of Communication and Culture at Indiana University;
13. Cinema's Shadow: Reconsidering Non-Theatrical Exhibition Barbara Klinger, Professor in the Department of Communication and Culture at Indiana University in Bloomington, Indiana;

Part III: Hollywood Movies in Broader Perspective: Audiences at Home and Abroad;
14. Changing Images of Movie Audiences Richard Butsch, Professor of Sociology, American Studies, and Film and Media Studies at Rider University.
15. 'Healthy Films from America': The emergence of a Catholic film mass movement in Belgium and the realm of Hollywood, 1928-1939 Daniel Biltereyst, Professor in Film, Television and Cultural Media Studies, Ghent University, Belgium;
16. The child audience and the 'horrific' film in 1930s Britain Annette Kuhn, writer and teacher on films, cinema history, visual culture, and cultural memory;
17. Hollywood in Vernacular: Translation and Cross-Cultural Reception of American Films in Turkey Ahmet Gurata, Assistant Professor of Film and Media Studies at the Gazi University, Ankara;
18. Cowboy Modern: African Audiences, Hollywood Films, and Visions of the West Charles Ambler, Professor of History at the University of Texas at El Paso;
19. 'Opening Everywhere': Multiplexes and the Speed of Cinema Culture Charles R. Acland, Professor and Concordia Research Chair in Communication Studies at Concordia University, Montreal; 20. 'Cinema Comes to Life at the Cornerhouse, Nottingham': 'American' Exhibition, Local Politics and Global Culture in the Construction of the Urban Entertainment Centre Mark Jancovich, Professor of Film and Television Studies at the University of East Anglia.


AUTHOR
Richard Maltby is Professor of Screen Studies at Flinders University, South Australia. His publications include Hollywood Cinema (2nd edition 2003), Dreams for Sale: Popular Culture in the Twentieth Century (1989) and 'Film Europe' and 'Film America': Cinema, Commerce and Cultural Exchange, 1925-1939 (1999), which won the Prix Jean Mitry for cinema history in 2000.

Melvyn Stokes teaches at University College London, where he organises the annual Commonwealth Fund Conference on American History. His edited books include Race and Class in the American South since 1890 (1994), The Market Revolution in America (1996), and The State of U. S. History (2002). He has co-edited, with Richard Maltby, four volumes on cinema audiences: American Movie Audiences (1999), Identifying Hollywood's Audiences (1999), Hollywood Spectatorship (2001) and Hollywood Abroad (2004). His most recent book is D. W. Griffith's 'The Birth of a Nation': A History of 'The Most Controversial Motion Picture of All Time' (OUP, 2007).

Robert C. Allen is Professor of American Studies, History, and Communication Studies at the University of North Carolina at Chapel Hill. He is the author of Horrible Prettiness: Burlesque and American Culture (1991), which was awarded the Theatre Library Association's George Freedley Memorial Award. He is the co-author with Douglas Gomery of Film History: Theory and Practice (1985), and the editor of two editions of Channels of Discourse: Television and Contemporary Criticism (1987, 1992). His most recent book is The Television Studies Reader (2004), which he co-edited with Annette Hill.

Publisher: University of Exeter Press
Publication date: 11/12/2007
Format: Paperback
ISBN: 9780859898126
Publishing status: Last copy available
Going to the Movies (Hollywood and the Social Experience of Cinema)